the prior-year tour-to-lease conversion rate at the pilot
2.2x
to full agent adoption
2 weeks
of prospects consent to tour recording
95%+
Problem
Three questions you ask every week. Your reports can't answer
them.
Why is this unit still vacant?
Same floor plan, same asking rent. One apartment leases in a week; another sits for 60 days. The rent roll shows the vacancy, but not what stopped prospects from applying. Was it the light, the parking, a competing offer, or how the tour went? Those clues live in the conversations.
Which lever should change this week?
A slow leasing week can trigger a rent cut before anyone knows what needs fixing. But a pricing objection, a missed follow-up, and an unanswered question call for different responses. Hearing the same concerns across tours helps you decide whether to adjust a concession, coach the team, change the marketing, or address the unit itself.
Where should the next dollar go?
An amenity upgrade, more advertising, or another leasing hire can each sound like the right investment. What is missing is a clear view of what prospects value and what makes them walk away. Recurring requests and objections give property teams evidence to weigh those choices before committing the budget.
The answer is said out loud on every tour.
Product
Every tour makes the next decision better.
From better conversations to clearer property decisions.
For leasing teams
Make every tour better than the last.
Coach agents on real conversations and tailor follow-ups to what prospects actually said.
AI companion app
Leasing Performance scoring
Tour Preps & Follow-ups
Tour conversationUnit 412 · 1-bed
14:32Prospect
The place down the street is offering six weeks free.
14:33Agent
Got it. Let me show you the bedroom.
Coaching
Objection handling40/100
Explore before moving on.
Ask what matters most about the other offer.
Compare the full cost.
Include parking and fees, not just the concession.
Check what would help.
Offer a side-by-side comparison before continuing the tour.
Follow-up
Thanks for touring Unit 412! Want a cost comparison with the six-week offer nearby?
Yes, please! Including parking and fees?
Absolutely. I’ll include both so you can compare the full monthly cost.
For property teams
See what’s holding each unit back.
Connect vacant units to the objections coming up on tours.
3D Unit Heatmap
AI Property Analyst
Unit-level map50 units
412
LeasingSlowingStuck
Unit 412 · 1-bedStuck
58 days vacant
Top objection · competitor concession
“The place down the street is offering six weeks free.”
Mentioned on 4 of 6 recent tours of Unit 412.
For owners and asset managers
Choose your next move with evidence.
Turn recurring objections into targeted changes across pricing, marketing, and property improvements.
AI Asset Management Analyst
RecommendationPricing
Test a targeted concession on affected one-bedrooms.
Evidence
Unit 412 and other one-bedrooms face the same objection: six weeks free at a nearby property.
Proposed action
Run a two-week concession test on the affected one-bedrooms, including Unit 412.
Watch next
Compare tour-to-application conversion before and during the test.
Observed together after go-live; not shown as cause.
A 7-property pilot, 2,100+ units
+23.1%+23.1%
tour-to-application conversion uplift for agents actively using Argn
“Everything on here is something my team and I would
routinely use on a consistent basis… I already want to pay
for this.”
What Argn found
The symptom
The property converted worst in the portfolio. The usual
reflex: cut rent, or blame the market.
What the tours showed
The leak was a competitor, not price.
The moves
Five targeted changes, including closing a parking gap and
holding rate, instead of a blanket price cut.
Worth
$1M+ in annualized profit
upside identified by week 4, some already actioned.
Trust
Fits your stack. Built for trust.
Works with the stack you already have. Argn runs
alongside your PMS, CRM and leasing tools. No migration, and no
new system for site teams: agents just record the tour.
Privacy by design
Consent before capture: nothing records until the prospect
agrees
Audio encrypted; managers see only their own properties
Original audio can't be replayed
Retention limits and deletion built in
Fair Housing on every tour
Every transcript screened for steering and risky promises
No protected-class data captured
Each flag comes with the quote, timestamp and compliant
phrasing
Escalations reviewed by a person
Find out why your units aren't leasing.
A pilot takes 15 minutes to set up. We freeze a baseline, agree
the metric up front, and report what changed every week.
